Abstract:
This study of the Thesis report topicentitled ‘’An Analysis of the Customer Relationship
Management of Bata Shoe Limited. ‘The main objective of this report is how Bata shoe Limited
is managing their relationship with their customers. For the analysis, based on objectives this study
used both qualitative and quantitative data sources. The study also collected information from
internet. At last for the analysis the study collated data through questionnaire survey.
Bata Shoe Company is the market chief in the footwear business since its activity in Bangladesh.
The name Bata accomplished such a situation in the clients mind that at whatever point
they heard the name of Bata, footwear with great comes into their psyche. Bata has been
serving its client with wide collection of items for around fifty years. They have faith in
client relationship management (CRM) profoundly. They keep up a sound connection with
the clients offering different proposals as indicated by the client's needs and needs. Bata
has begun its activity in 1962 in Bangladesh. Bata Shoe Company (Bangladesh) Limited
works at two assembling offices at present – one in Tongi and the other in Dhamrai.
Style could never be finished without a very much planned pair of shoes. This advertising
knowledge has incited Bata to present some of fashioners' assortments for men, ladies and
youngsters.
The purpose of this report is to analyze the customer relationship management of Bata Shoe
Limited. It is also discussed how Bata shoe Limited is interacting with people of Bangladesh and
spreading their business.
