Abstract:
Facebook commerce (F-commerce) is emerging towards a crowdy business in Bangladesh.
Many young people man and women at the age of 20-28 are now in this industry. The covid19 situation forces people to buy more from online market because of the safety issue. People
are getting more tend to buy from an online store. This study’s objective is to explore the impact
of the covid-19 on f-commerce particularly in Bangladesh. It uses purposive sampling of the
non-probability sampling method and Likert five-point scale for determining and the
measurement of the independent variables which are coronavirus awareness, consumer
behavior and purchase intention. This paper confirms that along with consumer behavior and
purchase intention, Covid-19 awareness also has a positive influence on f-commerce. The
survey has other quaternary items that also indicates some assumptions that reflect f-commerce
consumer's behaviors. In the end, research recommends some facts like improve trust issue and
use home delivery for f-commerce business in Bangladesh. The research findings can
contribute to the new entrepreneurs as well as those who already have a business on fcommerce like administrators, advertisers, dealers, promoters, and also government and private
investors.
