The Impact of Coronavirus (Covid-19) on Facebook Commerce (F-commerce) in Bangladesh

Abstract

Facebook commerce (F-commerce) is emerging towards a crowdy business in Bangladesh. Many young people man and women at the age of 20-28 are now in this industry. The covid19 situation forces people to buy more from online market because of the safety issue. People are getting more tend to buy from an online store. This study’s objective is to explore the impact of the covid-19 on f-commerce particularly in Bangladesh. It uses purposive sampling of the non-probability sampling method and Likert five-point scale for determining and the measurement of the independent variables which are coronavirus awareness, consumer behavior and purchase intention. This paper confirms that along with consumer behavior and purchase intention, Covid-19 awareness also has a positive influence on f-commerce. The survey has other quaternary items that also indicates some assumptions that reflect f-commerce consumer's behaviors. In the end, research recommends some facts like improve trust issue and use home delivery for f-commerce business in Bangladesh. The research findings can contribute to the new entrepreneurs as well as those who already have a business on fcommerce like administrators, advertisers, dealers, promoters, and also government and private investors.