Abstract:
The report is based on marketing strategic at Adhunik Laboratories Ltd title in ‘‘Marketing
strategy of Adhunik Laboratories Ltd’’. The purpose of this report is to understand how
Adhunik Laboratories Ltd formulate their overall business strategy and task they have done in
order to implement their selected strategy.
The history of pharmaceutical business of the company date of the early 60s, when it started
to import market and distribute medicines from world renowned companies. Since the very
beginning, the company was highly successful in generating increased demand for its products
which eventually justified local production. Accordingly a pharmaceutical manufacturing
facility was designed and constructed in 1994 under the technical supervision, to manufacture
their products under license.
Marketing Strategy is major part of this report. Marketing Strategy include how Adhunik
Laboratories Ltd do their marketing operation in their day by day. Next section SWOT
analysis which includes strengths, weaknesses, opportunities and threats of Adhunik
Laboratories ltd. Final section shows findings, recommendation and conclusion.
The Marketing strategy refers to the set of actions, or tactics, that a company uses to promote
its brand or product in the market. The 4ps make up a typical marketing mix- Price, Product,
Promotion an d Place. However nowadays, the marketing mix increasingly includes several
other Ps like People, Process and Physical environment as vital mix elements.
Product is the core of all marketing activities. There are two types of organizations according
their product. Some organization core product is goods on the other hand some organization
core product is service.
