Abstract:
The objective of this study is to explore important drivers of retail supply chain responsiveness. Data for the study have been collected through a structured questionnaire survey using probability sampling. Partial least squares structural equation modelling (PLS SEM) technique with smart PLS 2.0M3 software has been used for data analysis. The study reveals that suppliers' role, use of IT, inventory management and coordination are the significant contributors of retail supply chain responsiveness. The findings also show that agile supply chain strategy moderates the relationship between suppliers' role and use of IT with retail supply chain responsiveness. This research has implications both for business organisations and theoretical aspects with an interest in examining the determinants of retail supply chain responsiveness.
