Digital Marketing and Its Impact on Brand Communication: a Study on Cookie Jar Ltd.

Abstract

This report presents the work understanding of a worldwide advanced showcasing organization known as Cookie Jar Limited (Digital Wing of Asiatic Events Marketing Limited). This internship report dependent on a three-month internship program at Cookie Jar Limited (Asiatic Events Marketing Limited Digital Wing) under the Digital Client Division varying for my MBA program. As a brand newcomer to the commonsense and corporate world setting, every hour spent in the advanced client division has given me some measure of the contribution that is entirely significant to my vocation. In the underlying section, "Asiatic Events Marketing Limited and Cookie Jar Limited" just as its main goal, vision, yearnings, values, benefits, the field of the executives, general data about the organizations given by Cookie Jar Limited, and how the offices work like HR. The cycle reinforces the essential errands of the client organization office, for instance, keeping up associations with clients and conceivable outcomes, made by the imaginative office, and the money office's assistance. The subsequent part unequivocally refers to the procedure, limits, and degree of the investigation. In the accompanying fourth section, I showed the ventures and gave an examination of the investigation, which depended on 'Keeping up a brand correspondence through advanced webbased media' under the oversight of Cookie Jar Ltd. Here I first endeavor to represent the worldwide circumstance of web-based media advertising and its effect; by then, I endeavor to limit my consideration via web-based media in Bangladesh and its effect on promoting and brand correspondence. Furthermore, I underline the significance of online media and others I exhibited the advantages and by then, I clarified how advanced correspondence organizations in Bangladesh are overseeing and working with clients. I have likewise remembered the presence of brands for online media in Bangladesh, their techniques, and their objections in this report. In parts five and six, I have incorporated a synopsis of this report and proposed improvements to brands via online media, my internship organizations, and universities. Prior as far as possible, you will discover the reference and further exploration in the informative supplements, which I did exclude from my report. Before making any inferences dependent on this report, it might observe that the report was set up in a succinct time and needs data. Regardless, this report might be significant for planning any further examination on keeping up a brand correspondence via web-based media.