The Roles of Digital Marketing Communication

Abstract

This internship report focuses on my work experience as a Senior Creative Visual Executive in Loud Limited's Digital Marketing department. In this report, I mainly have incorporated my experience at Loud Limited, especially client servicing, campaign management, content creation and digital media buying, where I have also included information about my work experience, including a detailed job description in which I had to work with a variety of international and local brands, as well as an analysis of digital marketing communications roles over traditional marketing, which is based on my Loud Limited's experience and data. Loud Limited has always prioritized quality service from its debut in Bangladesh, and it has quickly grown to become one of the country's most known advertising firms. I've included a list of their clients and brands that they manage in this report. Later, I highlighted about campaigns that I had to oversee, including some creative done by Loud Limited's creative department under my department's supervision, which I followed up on. Then I discussed about the project on the functions of digital media communications, which revealed some interesting new discoveries. Beside this, described my work process including how I performed the client servicing role, how contents are created, how a campaign is designed and what work process is followed to plan and execute the campaign plan. I also described how a digital media buying is done.