Abstract:
The digital marketing strategy proposes an economical, effective, practical, economic, and
inclusive expansion of Rohto's current presence. The in-depth analysis in this report will
show that the Rohto's current social media presence is brimming with potential. Depending
on the results, Rohto-Mentholatum (Bangladesh) Limited should focus more on expanding
its marketing on Email Marketing, Online Advertising, Facebook Campaign, YouTube Ads,
Google Ads, and other digital marketing techniques. In this research, we shall see that these
platforms, in particular, given the opportunity to create high-quality content in an appealing
and meaningful manner. Furthermore, this report will highlight the total involvement of
digital marketing for their client interaction on digital media. This study will present a
thorough justification for digital marketing and how it benefits Rohto-Mentholatum
(Bangladesh) Limited. In this research, we will also learn about the key items that RohtoMentholatum (Bangladesh) Limited developed for the country, as well as how they maintain
their presence in the digitalization industry to raise audience awareness. It also highlights
the obligations and roles that I have taken on for this company. Finally, this research
demonstrates the differences between digital marketing and traditional marketing, as well
as the revolution brought about by Rohto-Mentholatum (Bangladesh) Limited through the
use of digital marketing.
