Digital Marketing Activities Performed by Rohto Mentholatum (Bangladesh) Limited:

Abstract

The digital marketing strategy proposes an economical, effective, practical, economic, and inclusive expansion of Rohto's current presence. The in-depth analysis in this report will show that the Rohto's current social media presence is brimming with potential. Depending on the results, Rohto-Mentholatum (Bangladesh) Limited should focus more on expanding its marketing on Email Marketing, Online Advertising, Facebook Campaign, YouTube Ads, Google Ads, and other digital marketing techniques. In this research, we shall see that these platforms, in particular, given the opportunity to create high-quality content in an appealing and meaningful manner. Furthermore, this report will highlight the total involvement of digital marketing for their client interaction on digital media. This study will present a thorough justification for digital marketing and how it benefits Rohto-Mentholatum (Bangladesh) Limited. In this research, we will also learn about the key items that RohtoMentholatum (Bangladesh) Limited developed for the country, as well as how they maintain their presence in the digitalization industry to raise audience awareness. It also highlights the obligations and roles that I have taken on for this company. Finally, this research demonstrates the differences between digital marketing and traditional marketing, as well as the revolution brought about by Rohto-Mentholatum (Bangladesh) Limited through the use of digital marketing.