dc.description.abstract |
Market Basket Analysis is an important aspect of a retail organization's analytical framework for
deciding where products should be placed and developing sales promotions for various segments
of consumers to increase customer loyalty and, as a result, benefit. The market is the well-known
activity of ARM ultimately used for business intelligent decisions. Market Basket Analysis is a
data mining technique that can be used in various fields, such as marketing, bioinformatics,
education field, nuclear science, etc. Our objective here is that traders can further improve their
business. At the same time, they can make more profits and invest more and more. This will be of
great benefit. If the business of traders increases, many people will get employment, as well as
customers, will be able to make their way of life easier by getting familiar with different things.
Here is a discussion on their methods so that traders in Bangladesh can make proper investments
in the right place. The frequent item sets are mined from the database using the Apriori algorithm
and then the association rules are generated. The project will assist supermarket managers in
determining the relationship between the items that their customers purchase. |
en_US |