Abstract:
I am a student of the Department of Journalism & Mass Communication at Daffodil International
University, Dhaka, Bangladesh. In accordance with the completion of all the courses I was supposed to do
an Internship for at least 3 months. I could have work with any form of communication platform. I was
totally free to choose whether the platform is. After a while, I got the chance to work with an advertising
agency known as Adcomm Limited.
The world we know today is mostly depending on consumer economy. Today, the competency level is at
its highest. In this dog eat dog scenario, everyone needs to sell their attributes to survive. To sell, one
needs to communicate. Advertising agencies communicates with consumers to sell products on behalf of
several companies and industries.
Advertising has become one of the necessities for everybody’s day to day life, be it the producers, the
trader, the consumer. Advertising is an important part. Be it the logo of your television set to things
written on the packet of the beverage bottle you are drinking from, everything is advertising.
I have done my entry-level position as a Trainee Copywriter in Adcomm Limited. In this journey, I
cannot help but state, I was amazed by the fact how large and diverse the world of communication could
be. Apart from writing copies, I learned to plan communication methods for the brands, which required
immense uniqueness and continuation. I also wrote scripts, press releases, voiceovers, and everything else
that needed to execute the communication.
