Abstract:
An Analysis of the Retail Products Marketing of Global Islami Bank Limited: A Study on
Mawa Branch has been prepared to identify the marketing strategies of the retail products
marketing of Global Islami Bank Limited mawa branch. This research is a descriptive research in
nature.
In the report, the researcher has made four types of analysis like SWOT analysis, STP analysis,
4Ps analysis and lastly Comparative analysis on some private banks with GIBL. The researcher
has applied theory based learning at Global Islami Bank during the work.
GIBL doesn’t provide emphasize to the the promotional activities that results in less popularity of
the bank. And it has an impact on GIBL mawa branch as well. GIBL should advertise on electronic
media and print media so that each and every initiative and specific provision of the bank can reach
out to the clients.
