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Investigating the Impacts of Corporate Social Responsibility Initiatives on Customers ‘Loyalty: A Study from Selected Private Banks in Bangladesh

Iqbal, Mohammed Masum; Pramanik, Shah Alam Kabir (Daffodil International University, 2016-06)

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Author
- Iqbal, Mohammed Masum (1)
- Pramanik, Shah Alam Kabir (1)
Subject
- CSR Initiatives, Customers’ Loyalty, Financial Institutions, Financial Institutions Marketing (1)
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Date Issued
- 2016 (1)