Abstract:
The subject of this thesis is a marketing strategy of E-Commerce and its application
in the form of an advertising campaign. The work is split into two parts, theoretical and
practical. The first theoretical part starts with a describes Facebook marketing is followed
by the creation of a marketing strategy and ends with a description of performance
measurement methods. The second practical part starts with a situation analyses of a
given company, followed by a marketing campaign plan and best practices for ecommerce Facebook advertising. The rest of the thesis contains a description of the
campaign launch, its evaluation, and suggestions for future research.
