dc.contributor.author |
Nur, Ahona Goola |
|
dc.date.accessioned |
2022-02-13T03:50:41Z |
|
dc.date.available |
2022-02-13T03:50:41Z |
|
dc.date.issued |
2021-09-12 |
|
dc.identifier.uri |
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/7081 |
|
dc.description.abstract |
The subject of this thesis is a marketing strategy of E-Commerce and its application
in the form of an advertising campaign. The work is split into two parts, theoretical and
practical. The first theoretical part starts with a describes Facebook marketing is followed
by the creation of a marketing strategy and ends with a description of performance
measurement methods. The second practical part starts with a situation analyses of a
given company, followed by a marketing campaign plan and best practices for ecommerce Facebook advertising. The rest of the thesis contains a description of the
campaign launch, its evaluation, and suggestions for future research. |
en_US |
dc.language.iso |
en_US |
en_US |
dc.publisher |
Daffodil International University |
en_US |
dc.subject |
Electronic commerce |
en_US |
dc.subject |
Differentiated marketing strategy |
en_US |
dc.title |
Marketing Strategy of an E-Commerce - A Customer Feedback Approach |
en_US |
dc.type |
Other |
en_US |