Ethics in Television Commercials

dc.contributor.author	Parvez, M. H.
dc.contributor.author	Eiten, E. U. H.
dc.date.accessioned	2022-02-19T11:53:25Z
dc.date.available	2022-02-19T11:53:25Z
dc.date.issued	2019-10-12
dc.identifier.uri	http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/7184
dc.description.abstract	The research is designed to explore consumers’ opinions about the renowned companies of Bangladesh in terms of maintaining an ethical standard in advertisements. Competition is very high among the top four business giants- Square Group, Akij Group, Bashundhara Group, and ACI Limited. This research digs the consumer base to find out whether they think that these companies maintain ethical principles, ensure customer’s rights, meet customers’ expectations and maintain quality as promised in TV commercials or not. Upon the findings, some recommendations are made for the companies to gain consumers’ trust by improving marketing strategies.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Utopia y Praxis Latinoamericana	en_US
dc.subject	Advertisement	en_US
dc.subject	Business ethics	en_US
dc.subject	Consumers	en_US
dc.subject	Ethical marketing.	en_US
dc.title	Ethics in Television Commercials	en_US
dc.title.alternative	an Opinion Survey of Consumers on Advertisements of Bangladeshi Companies	en_US
dc.type	Article	en_US