Abstract:
The title of the project report is Customer Satisfaction towards the Products of Great Wall Ceramic
Industries Ltd.: A Study on total Customer satisfaction of Great wall Ceramic Industries Limited. The
project program is the pre-requested for graduation in MBA. Classroom discussion alone cannot make a
student perfect in handling the real business situation; therefore, it is an opportunity for the students to know
about the real-life situation through this program. The main purpose of the report becomes very clear from
the topic of the report. The report discusses the different types of Customer satisfaction of Great wall
Ceramic Industries Limited. Great wall Ceramic Industries Limited I always conscious of better customer
satisfaction than the competitors. All the employees work as a team to achieve their target, which promises
to deliver to the consumers.
The objective of the report is to gather practical experience, know their marketing strategies for serving in
the competition, etc. These reports explore the importance customers place on various aspects of their
customer satisfaction provided by the Great wall Ceramic Industries Limited. Such findings will benefit the
management in improving the overall service quality and promote the company's services to customers.
Finally, the finding will indicate the overall Customer satisfaction provided from the customer’s point of
view, thus allowing building on the strength and correcting weaknesses and dark sides of the Great wall
Ceramic Industries Limited service.
