Market Evaluation Using Lexicon Based Sentiment Analysis

Abstract

In this current world where everyday people are generating a large amount of data and different business organizations are becoming more and more dependent on it, therefore it has become very important to come out of the traditional methods of data analysis and focusing on the techniques that can prepare much more accurate and valid result to make business decision making more easy and simple. This thesis proposes a technique to collect and analyze twitter posts based on different keyword based product searching to generate products market statistical report. Using this program it can be determined that if any product is getting popularity or losing its market. Few types of results were generated in this project. Each of them have their own type of importance. Overall this type of application can be a trusted support for business analyst or decision makers.