Analysis of Marketing Mix Strategy of DaktarBhai

Abstract

This internship report on the work experience which I have captured as an Intern in the Marketing & Product department of DaktarBhai. From October 6 until January 6, 2020. In this report, I am going to explain my job which I have done in the DaktarBhai. My Job Responsibilities was Daily Sales report update, Target group findings, Competitor analysis, Analyzing customer behavior, App Data Analysis, Customer engagement campaign through digital platform (Facebook, Play Store, YouTube etc), Product features ideation, SWOT analysis etc. Since the inception of DaktarBhai in 2015 in Bangladesh, DaktarBhai is serving the customer continuously with the loyalty. In this report, I have incorporated a rundown with their customer base and the business partners. This report will serve great idea for the market analyzer. DaktarBhai have a great sales & marketing team which always interact with the customer. There is an organization customer hole in Bangladesh, on the off chance that it tends to be lessened, it might make the works for both the gatherings effectively. DaktarBhai is a groundbreaking initiative to facilitate the next generation of healthcare for Bangladesh. At DaktarBhai we offer an online based doctors’ appointment service with the facility of an electronic personal health record system, the first of its kind in our country, on both Web and Mobile app platforms. The state-of- the-art IT platform is designed to empower people to take charge of their own health using mHealth. The integration of health-care seekers with healthcare providers such as hospitals & doctors and subsequent discount offers under one umbrella provides a great opportunity for a paperless and cashless treatment process for every individual under the universal wellness program.