Abstract:
The Marketing activities play a vital role for the growth of Usha. So, Prepared the internship
report of the topic An Analysis of Marketing Activities of Usha Construction Ltd. Lots of
functions are related in the marketing works and turnover is very much important for the
growth of the company.
The corporate philosophy of Usha Construction Ltd. is however based on a very simple
principle "Give the customer value for money". To this end, Usha Construction Ltd. is
constantly working towards upgrading and improving every aspect of their activities. Be it
the quality of their architectural designs or their after-sales service, the emphasis is to keep on
improving. It is because of this unrelenting quest for excellence that Usha has earned the
goodwill of so many of their customers.Usha is poised for a new phase of dynamic growth.
In this 21st century, there is always a battle of creating values and active in the market. For
that, they have to identify their problems and get solutions. As per my study on Usha . Have
found their low promoting capacity, lack marketing experts, poor communicating system.
They charge higher price from the customer. Provide some suggestions, should promote more
promoting, improve their communicating system and should recruit marketing experts.
Applying all those recommendations mention above this company can shrink the gap
between their expected goal and their actual performance.
