Implementation and Customization of Customer Relationship Management (CRM) of Odoo ERP

Abstract

Customers are heart of any business and Customer Relationship Management (CRM) is a very import tool for customer centric modern business. Odoo as the most popular OpenSource ERP System, its CRM is very robust, flexible and offers lots of options. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. In this internship, I tried to implement and customize the Odoo CRM application through learning the python coding language and PostgreSQL database. In this project CRM for a real business was studied and implemented - and through the process business process and development was learnt.