An Evaluation of the Marketing Activities of Tactical Road to Defence

Abstract

This article is based on the work experience which I have attained as an Intern by playing the role as the Founder and Chairperson in a totally different way apart from the last five years at Tactical Road to Defence from 14 July to 30 September 2019. In this article, I mainly described my experience at Tactical Road to Defence, especially campaign ideas, client service works etc. Since its inception in 2014 in Bangladesh, Tactical Road to Defence has uninterruptedly been providing quality training to the candidates of Bangladesh Armed Forces and it has the potentials to be the greatest professional learning and training centers in our nation inside a brief timeframe because as the Founder and Chairperson of tactical Road to Defence, I was one of the top five finalists of the Global Student Entrepreneurship Award 2018. I witnessed a social media marketer's job over regular media where they extracted a range of new encounters. The goal was to showcase the combined marketing strategies of Tactical Road to Defence over the ordinary service sector from the customer perspective to discover how personalized service works in the advanced customer satisfaction segment. This article will aid with great data for the entrepreneurs of similar fields. Tactical Road to Defence has a wonderful customer relationship management system. Organization individuals need to work much to inspire a potential customer to join the military services. Again, the organization is not considering advanced promoting correspondence and business extension important till now. More interests in personalized service is required which may give a superior deceivability of the competitors and make the service providing and promoting climate increasingly great which may flabbergast future customers with its magnificence.