An Evaluation of the Digital Marketing Activities of Daraz.com.bd

Abstract

This report covers the overall situation of Social Media Marketing platform and its contribution on brand promotion and customer awareness of one of the most prestigious ecommerce siteDaraz.com.bd. The official Facebook pages, Instagram account, YouTube channel of Daraz Bangladesh is directly controlled by the digital and creative team of Daraz Bangladesh, My main objective was to learn the insights of digital marketing and understand the impact of social media on the field of digital marketing that is being constantly established nowadays for the long run success of companies. In this report, I have included the organization’s overview and its activities as well as the responsibilities. I also included various creative contents published by the official page of insight tool every week. Moreover, this report contains discussion on the process of successful media and digital marketing plans executed by Daraz Bangladesh. I have prepared this business operation model of the company. The Third chapter is about the organization and the fourth chapter is about my learning and challenges I have faced and the theories on which I could relate to my work during my internship period and Finally Fifth Chapter where I identify some problems and in this chapters next pint I briefly discuss solution based on Identifying problems.