Abstract:
This report represents the consumer perception while buying a Washing Machine. Consumer
perception is an important element to measure consumer inner choice regarding products.
Consumer perception gives buying decision of a consumer. It will give comparative analysis
of various Washing Machines considering usage, price, choice, age, income levels etc.
Consumer collects information about a product and interprets the information to make a
meaningful image about a particular product. This is called as consumer perception. When a
consumer sees advertisements, promotions, consumer reviews, social media feedback, etc.
relating to a product, they develop an impression about the product. The entire process of
consumer perception starts when a consumer sees or gets information about a particular
product. This process continues until the consumer starts to build an opinion about the
product. Everything that a company does affects customer perception. The way the products
are positioned in a retail store, the colors, and shapes in your logo, the advertisements that
you create, the discounts that you offer, everything impacts the customer perception.
A happy customer is one who is satisfied with the experience that he has with a product or a
service. The customer perception is built around the experience that a customer has with a
product. Consumer perception can make or break your brand. When customers had a pleasant
experience of getting their products delivered on time, they form a perception. Getting the
products that were as described in the product description also creates a positive customer
perception. When customers experienced a great after-sale service it is going to develop a
positive opinion about the brand. But when customers had a bad experience such as broken
products, no returns, no after-sales service, etc. the customers build a negative perception
about the brand. When companies work towards strengthening the bond between customers
and the company, customer perception improves, and this gives way for a better competitive
edge. Consumer perception is also important to determine the kind of image a brand wants to
build. Customer perception or consumer perception plays a major role in buying behavior.
Hence companies are going the extra mile to create a pleasant and happy customer experience
for its customers. Companies are ready to spend money and effort to influence customer
perception and drive profitable consumer behavior.
