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Digital Marketing Activities

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dc.contributor.author Shahriar, Mohammad Shibli
dc.contributor.author Iqbal, Mohammed Masum
dc.date.accessioned 2022-06-02T07:09:36Z
dc.date.available 2022-06-02T07:09:36Z
dc.date.issued 2021-12-17
dc.identifier.issn 2664-3413
dc.identifier.issn 2664-3421
dc.identifier.uri http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/8130
dc.description.abstract This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated through four other marketingforces. The study also highlights operational strategies which can improve digital marketing strategies that are adopted by both the organizations for extension of their digital supermarket. in addition. limitations of the suggested strategies are also explained in the report. In conclusion, major similarities and differences between the operations of two organizations are highlighted. In recommendations, some suggestions have been made forAttire implications for both Evaly and Daraz. en_US
dc.language.iso en_US en_US
dc.publisher ©Daffodil International University en_US
dc.subject Product differentiation en_US
dc.subject Online marketing en_US
dc.title Digital Marketing Activities en_US
dc.title.alternative a Comparative Study between Evaly and Daraz en_US
dc.type Article en_US

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