Digital Marketing Activities

Abstract

This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated through four other marketingforces. The study also highlights operational strategies which can improve digital marketing strategies that are adopted by both the organizations for extension of their digital supermarket. in addition. limitations of the suggested strategies are also explained in the report. In conclusion, major similarities and differences between the operations of two organizations are highlighted. In recommendations, some suggestions have been made forAttire implications for both Evaly and Daraz.