Abstract:
The overall approach of the report is a descriptive one as it goes into the depth of marketing
strategies of Patriot Eco Apparel Limited. To prepare this analytical report both primary and
secondary data were used. Among the sources, data mainly collected from the internal annual
report of Patriot Eco Apparel Limited. I have constructed this report under six chapters these are
given below.
The first part of the report deals with introduction, objective, background, scope, methodology,
and the limitations of the report, a brief overview of Patriot Eco Apparel Limited. The second
chapter includes company profile and brief narration of the overview, company structure, vision,
mission, objective, working place, working environment, main products and machine. The third
chapter tries to show marketing strategy. A company use marketing mix to achieve the
organizational goal. How the Patriot Eco Apparel Limited use 4p’s in the organization and what
kind of strategies they take by using 4p’s. Than come marketing strategies, in marketing
strategies has different stages such as segmentation, targeting, positioning and differentiation.
How this company segment the market and targeting customers which discuss in this chapter. As
well as they use different positioning and differentiation strategies to reach the customers. The
fourth chapter of the report focuses on competitive strategies of Patriot Eco Apparel Limited
What kind of competitive strategies the company applies that kind of thing are discussed in here.
Fifth chapter focuses on SWOT Analysis. SWOT Analysis helps to describe the company's
strengths, weaknesses, opportunities, and threats. The sixth chapter includes findings and
recommendation. In this part, found some lacking in the organization and provide
recommendation under the findings. At last conclusion and bibliography included.
