Abstract:
Internship is such a program which makes a student experiences the corporate life for the first time. Faiza Button and Zipper Limited assigned as intern under sales and marketing Operation Division. The whole report based on “An Evaluation of the Marketing Activities of Faiza Button and Zipper Limited” This report is prepared on the basis of my three-month practical experience at Faiza Button and Zipper ltd. This internship program helped me to learn about the practical scenario of a sales and marketing. Faiza Button and Zipper ltd. is a dynamic sales and marketing department? This company has kept on its forward march with visionary goal, best use of its sales and marketing and meticulous planning. Varied range of products with ensured standard, quality services and most effective managerial efficiencies have made the company a market leader in the respective sectors of its operation. Keeping main focus on business expansion and growth in the most prospective sectors, the group is continuously taking up projects to make it the largest conglomerate in the business arena of Bangladesh despite fast-changing business trend and tricky situation. Depending on the company foundation and highly professional sales marketing department, Faiza Button and Zipper ltd. is still making good use of its business potentials and also contributing to the development of the local corporate culture and making a significant contribution to the overall development of the country and its economy.
