Abstract:
In recent years, there has been a notable increase in the number of female entrepreneurs
participating in e-business on social media platforms in Bangladesh. Given that women represent
about half of the population; this is undeniably a considerable contribution to the country's
economy. This study aspires to explore the factors that motivate young female entrepreneurs to
join e-business and the factors that act as barriers. The study adopts both qualitative and
quantitative research approaches followed by a non-conclusive descriptive research design. To
collect the data from the respondents, a questionnaire has been developed and in-depth
telephonic interviews have been conducted. Snow globe method and purposive sampling
methods have been used for sampling. Their personal information for constructing a
demographic profile, business information, success factors, and challenges to conduct their
online business have been identified through data analysis. There are seven main clusters of
success factors demographic characteristics, financial factors, technological and skill
development factors, receiving training, social mobility, personal choice of profession, Extra
Value generations and barriers identified, with lack of managerial skills, technological skills,
competition, and personal challenge, institutional challenges being the most significant. This
study also tries to identify by analyzing the data if being on e-platforms as female entrepreneurs
can break the barriers for them in the context of Bangladesh and empower them in process. It
will also contribute on the action of women who have already taken a step to become
entrepreneur of e-businesses might discover a way to tighten their actions.
