An Analysis of the Marketing Activities of ACI Aerosol

Abstract

ACI Limited is one of the country's largest corporations, with businesses in medicines, agriculture, consumer goods, and other industries. Advanced Chemical Industries, or ACI, is one of Bangladesh's most well-known corporate names. In a major conglomerate like ACI, marketing expertise is one of the major factors that determines a company's financial success. Since every department is interconnected, all other departments such as finance, operations, accounting, and other operations will not function properly if marketing practices are hindered. The basic aim of marketing for a business is to determine the true demand for a product or service, then connect with customers and supply the goods. Selling a product successfully is mostly determined by a few factors, such as product quality, price, and how individuals perceive the product. After all, the major goal of marketers is to facilitate a product in creating a favorable image and position in the minds of consumers. The purpose of this paper, titled "An analysis of ACI Aerosol's Marketing Activities", is to explore the marketing activities of ACI Aerosol. I struggled to find out their advantages, disadvantages, possibilities, and threats. ACI Limited has made a name for itself in the industry with its "Mosquito Aerosol," while they also offer a variety of other commodities. In this paper, I also explored ACI Mosquito Aerosol's market share, as well as the segmentation, targeting, and positioning strategy of ACI Mosquito Aerosol in particular. ACI Limited has a robust distribution channels, enabling their Aerosol to be sold all across the country. I also learned that while ACI Mosquito Aerosol is currently the industry leader, other competitors are striving to acquire market share via new innovative concepts and effective promotional strategies. And after looking over all of the facts and analysis. This report is based on my theoretical understanding as well as my practical experience. Its main intention is to provide practical knowledge while also allowing students to gain theoretical comprehension. To compile this research, primary and secondary data was collected through one- on-one interviews, surveys, web publications, sales records, and other methods. As a result of their high quality and well-organized distribution strategy, ACI Mosquito Aerosol is currently the market leader.