An Evaluation of the Marketing Activities of United Commercial Bank Limited

Abstract

Marketing activities mean any works which is related with marketing. The report, titled an Evaluation of the Marketing Activities of United Commercial Bank Limited: A Study on Manikganj Branch has been prepared for the fulfillment of the internship program. In this descriptive type of research, both primary and secondary data were used. In part two are organization overview by company’s Profile, Corporate slogan, Logo, Corporate Information, Mission, Vision, core values, and products & services. In part three are briefly discussed marketing activities in banking sector. In the main part which is analysis part is covered by the marketing strategy, segmentation, targeting strategy, positioning strategy, marketing mix strategy and SWOT analysis of United Commercial Bank Limited which they are following to improvement their bank industry. At the last part find out some problems of the bank and some recommendation for United Commercial Bank Limited to improve their performance and conclusion that helps the bank to perform well.