Abstract:
Developing nations are the elements of emerging markets. Most of these population lives
in a rural area. They are not easy to understand as the traditional is too dull for them.
Also, the situation becomes more challenging when it comes to distribution and
affordability. Sometimes there are no transportation way or if it is here then it is not that
friendly. The income scale is too low. Though it is too much challenging for a marketer it
cannot be denied that this emerging market size is huge. Practice marketing in rural area
is not easy. It is a tough job to get the right concept about the rural market. The market
size is too large in Bangladesh. Involving in this economy will bring a sure success. To
attain the position in rural region, a firm has to face challenges like, underdeveloped
people, market, infrastructure, low communication facility, income and seasonal demand,
low literacy rate, traditional life style etc. make the life of a marketer tougher to design
the strategy. But, there are some firms who have done this impossible to possible. They
have come up with an easy way of communication or changed or adapted with the pattern
of rural life. Traditional education system or literacy mapping system is not able to
change the psychology. So, enabling the rural minds through the light of education will be
successful while the marketers will be able to reshape the psychological structure of rural
population. In future, marketers should on work on this that how they will reshape or
restructure the rural mindset.
