Abstract:
E-commerce, web platforms and the whole internet system has become
the most responsive, demanding and fast growing sector of the world as we are
living in a total digital-era. But in Bangladesh E-commerce sites are just like the
teenage department as an organizational sector. There are so many possibilities,
several opportunities and uncountable chances of gaining and showcasing creativity with rising on a standard level to cope up internationally. As being one of the
largest and leading online shopping platforms, Daraz has an extreme probability
of conducting most amounts of transactions between sellers and customers. They
conduct a pure individual action set which is named “Seller Engagement” to
engage and train the sellers to be efficient users of internal software of
Daraz.com.bd which will be involved in all the process of using the platform. This
paper has been written as a reason to identify the obstacles in “Seller Engagement”
procedure of Daraz.com.bd. Recognizing the gap and lacking between sellers and
acquisition or content with advantages and potential aspects are the ultimate goal
of this paper . The number of respondents was 46 and all of them were sellers who
are enlisted in Daraz network. Judgmental sampling of non-probability sampling
method was applied in analysis of data which has been explained by descriptive
research method. In the study, it has been found that there are some gaps existing
in the process which is decreasing the whole outcome. Providing proper resources
and training, assurance of the quality and authenticity along with some complex
factors are the possible best keys to fill up the gaps and get to the ride.
