Advertising Strategy of Aarong, Bangladesh

Abstract

In this report a concise outline of Aarong’s advertising strategies and website design strategies had been provided and featured. Chapter 1 is discussed about the origin, objectives, Scope of the study which is about the advertising strategies Aarong. However, the objective has focused on industry standard practices. Here also mentions about the methodologies that I used for preparing the report. They are Primary Sources and Secondary Sources. Chapter 2 is the description of aarong overview, history, aarong ecommerce, mission, vision, values, SWOT and many more. I’ve done internship at aarong ecommerce, that’s why I’ve mainly focused on the operation of ecommerce in the entire report. In Chapter 3 I’ve discussed about job description & responsibilities. The working environment of aarong is perfect for fresher to start their career. There are many scope and learning opportunities at aarong ecommerce. Again, they’ve some limitation and problems. So, I’ve made some recommendation to improve the working experience. Chapter 4 is mainly described the marketing mix, promotional mix, segmentation, targeting, positioning of Aarong. The subject of the report is regarding the advertisement strategies of Aarong and taking apart its present advertising systems to see whether it's successful or not in assisting it with achieving company's objectives and targets. For doing so the 4 Ps of Aarong has been examined, and alongside that the segmentation base marketing, promotional mix and other strategies are briefly described that presently utilized by Aarong. Chapter 5 is discussed about the website and app design strategy of Aarong. All the key points that make aarong unique are also discussed in the chapter. Some tests and analysis have also done for analyzing website usability of Aarong. Lastly in Chapter 6, I’ve represented some findings of the study, recommendations and a conclusion based on my leaning and observation.