Abstract:
The power of social media is inevitable for today’s life. Social media can help organizations in
developing dialogs, relationships with publics and engaging with them. Promoting the
organization's name and increasing its fame is now a big challenge. But by the use of social media
such as facebook, messenger, twitter and other mediums an organization can engage with the
audience by showcasing their activity in public.
Using facebook pages as a PR tool is now a trending way to involve the audience with an
organization’s activity. When an organization posts their activity in facebook posts people not only
get to know what they’re doing but what their intentions are. Audiences also interact with those
posts as they react, comment and share those activities with others. In this paper I tried to find out
how people react, comment, share public posts on facebook. The aim of this study is to see
audience’s reaction, comment, share on facebook posts, and percentage of those reactions, how
particular model of public relations is similar to given facebook posts of Daffodil International
University.
