Research & Development for Augmented Reality Based Application: E-commerce

Abstract

E-commerce is rapidly expanding, that over a billion Internet users bought goods from ecommerce websites in 2013[1] . In reality, in 2019, retail e-commerce sales totaled $3.86 trillion, with e-commerce revenues expected to reach $5.48 trillion by 2022 [2]. With a fast-rising user base, the digital retail sector has undergone a dramatic transition, forcing e-commerce companies to separate themselves from their competitors and employ innovative strategies to cater to their customers. As a result, rich media material has been included in websites to improve the customer experience, such as high-resolution product photos, movies, and 3D graphics. One of the most difficult aspects of online shopping is that it does not allow for a complete sensory product experience. You can try on items, touch fabrics, and see for yourself how big a couch looks in a room in a real shop. While those things aren't physically achievable in e-commerce, augmented reality (AR) applications provide a method to provide customers with more in-depth and comprehensive information about your products – all from the comfort of their own homes. The main objective of this study was to create an augmented reality-based e-commerce platform that can tackle several long-standing issues. Also, with the e-commerce shop, improve the end-user experience. The app we created is useful in addressing those issues and providing solutions through the platform. We solved the real-time product experience problem with Augmented Reality (AR). We also addressed the user experience problem consumers faced during their online purchases and solve those problems with extensive user research and user testing. The project is meant to overcome the drawbacks of the existing user experience problems with e-commerce.