An Analysis of Marketing Activities of Bengal Islami Life Insurance Limited

Abstract

It is a great pleasure for me that I have completed a report on "An Analysis of Marketing Activities of Bengal Islami Life Insurance Limited: A Case Study on Bengal Islami Life Insurance Company Ltd". My internship report contains all the information about my work experience with Bengal Islami Life Insurance Company, which was established in 2013. I Shall try to discuss and include an introduction, history, objective, status, mission Marketing analysis etc. Bengal Islami Life Insurance Company Ltd. has been playing an important role in the economic development of the country. Since the beginning, Bengal Islami Life Insurance Ltd. set an outstanding standard to gain popularity among all classes of people. Bengal Islami Life started micro life insurance-cumsavings products basically went to the poor people. Day by day the company is gaining much popularity among the customers as it always tries to maintain good relations with its customers. At the beginning of this report in chapter 1, I tried to give an introduction of Insurance companies in Bangladesh, the background, objective, scope, methodology of this study. Introduction of Bengal Life Insurance Limited. Aims and Objectives the Vision & mission of Bengal Life Insurance Limited, and Product Description. In chapter 2, I tried to give some brief information about the experience of Bengal Islami Life Insurance Limited. Also added the function of the department And I also described my sample of working activities. In chapter 3, I tried to findings some positive & negative things and I also recommended some bullet points for Bengal Islami Life Insurance Company Limited. And lastly, the report is closed by conclusion and added reference some books and report. Which won't actually help me to end the report.