An Analysis of the Real Estate Marketing in Bangladesh: A Study on Biswas Builders Limited

Abstract

Real estate is a type of property; by definition, a property is anything that can be possessed or transferred. The business of real estate is a well-established development industry in Bangladesh's economy. Real estate in our nation is still being shaped, like other competing industries. One of Bangladesh's emerging real estate companies is Biswas Builders Ltd. The report was created using an analysis of BBL's marketing and sales efforts. "An Analysis of the Real Estate Marketing in Bangladesh: A Study on Biswas Builders Limited," the report's full title. The study's foundation is qualitative data. The information was gathered from both primary and secondary sources. To determine the marketing techniques of Biswas Builders Limited is the study's major goal. Biswas Builders Ltd.'s Marketing Mix is responsible for this report. Land and apartments/flats are BBL's two primary offerings. In essence, they employ the "Competitive Price" strategy. The primary promotional techniques used by BBL are billboards and print media. The primary target market for BBL is members of the upper strata of society. They primarily go after businesspeople and Bangladeshis who reside abroad. The actions of BBL Marketing come with a lot of issues. However, the key issues facing BBL are a lack of a product development program, a uniform pricing strategy, and an efficient promotion strategy. They should create an efficient new product development policy, an efficient pricing strategy, and an efficient advertising program in order to lessen such issues. However, Bangladesh's real estate market is expanding. The industry is expanding quickly and becoming more competitive every day. Making above-average market returns is exceedingly difficult without sticking to a set aim and work schedule.