Abstract:
The report is based on the Digital Marketing Operations of Shwapno Super Shop. In this report,
findings are based on fundamental analysis of Shwapno digital marketing strategy, marketing
operation, marketing mix, identify the problems and so on.
Shwapno is Bangladesh's largest grocery chain and Best Retail Brand, with more than 60
locations. Shwapno has more than 200 outlets and there are more than 5000 employee work in
all outlets. In this report, Shwapno digital marketing strategy, marketing operation has been
examined. Shwapno completed their digital marketing operations in many ways. They make their
promotion both online plus offline and now they are covering almost the whole country. In
online marketing sector they focus on social media platform like Facebook, YouTube, email and
others platform. In offline sector they use hand bill and wall poster as their marketing tools.
At the time of analyzing marketing analysis some problems like Shwapno has no YouTube
chanel for post promotional video, their content is not creative enough to attract customer, their
foreign product price is high than other super shop and sometimes they break promise to
customer. Some steps Shwapno can take like post promotional video from their own YouTube
chanel, make some creative content for catch customer, they may reduce price on foreign product
and Shwapno should not break promise with customer.
