An Analysis of the Digital Marketing Operations of Shwapno Super Shop

Abstract

The report is based on the Digital Marketing Operations of Shwapno Super Shop. In this report, findings are based on fundamental analysis of Shwapno digital marketing strategy, marketing operation, marketing mix, identify the problems and so on. Shwapno is Bangladesh's largest grocery chain and Best Retail Brand, with more than 60 locations. Shwapno has more than 200 outlets and there are more than 5000 employee work in all outlets. In this report, Shwapno digital marketing strategy, marketing operation has been examined. Shwapno completed their digital marketing operations in many ways. They make their promotion both online plus offline and now they are covering almost the whole country. In online marketing sector they focus on social media platform like Facebook, YouTube, email and others platform. In offline sector they use hand bill and wall poster as their marketing tools. At the time of analyzing marketing analysis some problems like Shwapno has no YouTube chanel for post promotional video, their content is not creative enough to attract customer, their foreign product price is high than other super shop and sometimes they break promise to customer. Some steps Shwapno can take like post promotional video from their own YouTube chanel, make some creative content for catch customer, they may reduce price on foreign product and Shwapno should not break promise with customer.