Marketing Strategies Of “NASSA Taipei Denim Limited (NTDL

Abstract

Bangladesh is currently the third-biggest supplier of denim products to the United States and the leading exporter of denim products to the European Union. According to Eurostat data from the Directorate-General of the European Commission, Bangladesh earned over €1 billion from exporting denim products to EU nations between January and December of 2020, up from €1.27 billion the previous year. With $940 million in revenue in 2020, Turkey is the second-largest exporter of denim products to the EU. Bangladesh currently holds a market share of almost 20% in terms of value for denim, compared to Mexico's 16.7%. Vietnam, whose exports to the US dipped 1% last year to US$368.2 million, China, which fell 52.3% to US$331.9 million, and Pakistan, whose exports of denim clothing to the US fell 2.8% to US$251.8 million, round out the top five. Bangladesh has the largest market share of 23.8 percent, having exported 7.13 million dozen pairs to the United States last year. NTDL is one of Bangladesh's most successful denim companies. Nassa Group's sibling company is NTDL. For their product, they utilized cutting-edge technology and the highest- quality raw materials. They produced a high quality, long-lasting product at a lower cost than other companies did. From Bangladesh, NTDL is the biggest denim exporter in Europe. They produce high-quality products, employ efficient people with strong management abilities, and have set a goal for themselves to be the market leader in their industry. The founder and chairman of NTDL is Mr. Nazrul Islam Mazumder. Mr. Mazumder established his company in 2005. He is a successful businessperson both at home and abroad. NTDL is steadily extending its operations. They serve a sizable market. In Bangladesh, NTDL is a successful certified green denim manufacturing.