Kabir, Md. Rishad; Hossain, Rashed; Al- Amin; Mahfuzur Rahman, Md.; Sawo, Md. Mehedi Hasan; Mani, Lisa
(2024-06-25)
This study investigates the effects of e-marketing on customer behaviour in book purchases regarding e-mail marketing, social media marketing, and mobile marketing. It also examines the factors influencing the book-purchasing ...