“Mass customization” is an important strategic approach where elements of the marketing mix are individualized for each customer. This article describes an empirical study in which 200 consumers who lived in Dhaka city ...

This study examines the key soft skills affecting employment decisions among the employers of Dhaka city. After examining 10 key soft skills, 4 soft skills such as good communication skills, problem-solving skills, working ...

Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in ...

Newspaper has become a part of any modern society. This is one of the most important consumer products of our daily life. Like all other consumer goods newspaper industry requires some special marketing efforts. The main ...

To survive and succeed in competitive business environment, attracting new customers and retaining existing customers have no alternatives to a financial institution. And, in search of competitive advantages, companies ...