Product Manufacturing in AST Beverage Ltd. (Concern of Globe Pharmaceuticals Group of Companies)"

Abstract

With a vision to be the first choice ins among the existing companies, GLOBE started its journey in beverage industry in 2002 promising to deliver high quality and different varieties of beverages. Starting with URO lemon they introduced different flavors like URO cola, URO orange which made history. As Bangladeshi consumers showered their love towards these products, the company introduced new soft drink products like Fizz up, energy drink Royal Tiger (emerging as the number one energy drink in the country). After this amazing success of royal tiger, they introduced another energy drink “Black Horse” into the market. These energy drinks were very popular among the young generation. They are also producing mineral waters like Alma and H2O.mThey have other popular products like “Mangolee”, “Oranjee”, “Lychena”, “Lemonjee” etc. At the very beginning, the production capacity at GSDL (GLOBE SOFT DRINKS & BEVERAGE LTD) plant was 10,000 liter per hour. In 2003, the capacity was expanded to 25,000 liter per hour. Due to huge consumer demand not only in domestic but also global market, GLOBE set up another factory plant in Narayanganj named AST Beverage Ltd in 2006. This plant is also equipped with hi-tech automated production line from European origin. From PET bottles, CO2 gas to finished products they produce everything in their own plant which provides more convenience during production. After, this the company was able to produce 80000 liter of beverages per hour. GLOBE believes in research, product development, experiments and introducing new products in the market to keep up with the pace of consumer’s changes in taste. GSDL is fully dedicated to meet the demands of export as well as local demand while AST is fully devoted to feed the domestic market. They ensure that all the products they are producing are meeting with the local and global standards like WHO, GMP standards and local regulatory norms in every step of sourcing & buying raw ingredients with best quality, product manufacturing, quality assurance and delivery of products. They also make sure that all the activities are in line with the documented Quality Management System (QMS), following International Standard requirements of ISO 9001 and continuously developing Human Resources by regular training, workshop and participation. With their amazing products and marketing tactics GLOBE is emerging as one of the most demanding beverage brands of the country. In 2007, Globe Soft Drinks Ltd. started to export their products like “Uro Cola, Uro Lemon, FizzUp, Lychena, Royal Tiger Energy Drinks” etc. to countries like India, Bhutan, Nepal, Maldives, Ghana, South Africa, Nigeria, Somalia, Somaliland, Kenya, Liberia, Burkina Faso, Italy, Canada, Poland, China, Sri Lanka & Myanmar, UAE, Kuwait, Qatar, Saudi Arabia, Bahrain, Oman, Singapore, Malaysia, Brunei, Mauritania.