Abstract:
Now-a-days, education is not just limited to the book or in the classroom, Today's world, education is the tool to understand the real world and apply knowledge for the betterment of the society as well as for the business. The theoretical knowledge is obtained through different courses of study, which is only half of the way. Practical knowledge has no alternative. Therefore, to bring a student closer to the real life situation and help them to pick up a career with some prior experience, three months practical experience is provided by various organization, which in known, is as "Internship Program".
For their internship program, each student is placed in an organization and for the completion of this internship program, each student is to prepare a report under a supervisor. Suring the internship, the author had to prepare a report under the supervision of Mr. Md. Shibli Shahriar and he is the Associate Professor department of business Administration of Daffodil International University.
Thus, this paper with the title " Brand Development Strategy of PRAN-RFL Group: A study on Pran Chips" originated from the fulfillment of the internship program.
