The Role of Bangladesh Tourism Board: Promotional Perspective

Abstract

Every certain consumable or experience faces different trends every now and then. The Tourism industry is not excluding this list. Once; tourism was perceived to be an activity to watch a new scenic place, enjoy the landscape and relax. Modern day tourists no longer concur to this idea of tourism. Tourism has now multiple functions. One of the most integrals amongst them are Cultural Tourism. The reason behind calling cultural tourism as integral is; tourists in the recent era are more intrigued by diverse culture of a nation; they want to explore the people, the culture, the food. Overall, they want something unique; something that is fully new to them. A new culture, different norms and all. Cultural tourists are getting higher gradually lately. Also, to mention that; whether a travel does fall under the category of cultural tourism or any other; tourists now a days do want to experience the components of cultural tourism. They want to gather the raw experience. This is why, in the era of modern tourism trends; a country must display its culture and its uniqueness to the world; which will make tourists want to visit a country. In the human age, cultural tourism has a lengthy history. People are naturally curious about the interests of others. Ancient people looked for mementos from various locations that didn't change overnight. Pearce (1982) observed that under the Roman Empire, individuals tended to gather mementos. In the last years of the Roman Empire, this trend slightly decreased. However, the mindset regarding travel remained unchanged. People began traveling for specific purposes around the 1300s (Dickman, 1989). Traveling at that period was primarily done for religious reasons, which gives people's spiritual lives greater value (Pearce, 1982). But nowadays, people also continue to travel in search of knowledge and personal growth. The affluent young men of the late 1600s traveled around Europe to see museums, pick up new languages, and master some of the finer arts, like painting and music. (1989, Dickman). Later, the wealthy people put a cap on their need for knowledge.