Restaurant Business and the Operations: The Case of Fish & Co. Bangladesh

Abstract

Food and Beverage is one of the core fundamental components of the Tourism and Hospitality industry. The Tourism and Hospitality industry has become one of the prominent industries in terms of economic development by contributing to national GDP, job opportunities, improvement of lifestyle and worldwide recognition of a country. Here, restaurant businesses are playing vital roles to provide at best food and beverage service. A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants can be classified in many different ways. Firstly, based on the food itself like vegetarian, seafood, steak etc. Then based on the cuisine like Indian, Thai, Chinese, Japanese, Korean, Italian, French, Mexican. Also based on offerings like buffet, tapas bar, sushi train, tastet or yum cha restaurant. Restaurants also can be distinguished considering the speed of service or formality of service like fast food, fine dining, casual dining, contemporary casual, family style, fast casual, cafes or concession stands, food trucks, pop-up restaurants, diners, and ghost restaurants. Cost like low, mid or high-priced luxury establishments is also a factor to differentiate restaurants. Location or Novelty themes are another factor to distinguish restaurants. Ninja New York – A Japanese feudal village with costumed servers, located in New York City, New York. or Rainforest Cafe – A tropical rainforest theme chain, with more than twenty locations worldwide. There are various types of restaurant business growing in Bangladesh. It is safe to say that Bangladesh has almost all types of restaurants from small fast food to premium exotic dining restaurants. People, the younger generation and the working population who are always on their feet and often struggle to get proper meals throughout the day prefer to have fast food when eating outside. And a large group of the market segment who are fond of experimenting with different cuisines and prefer exotic and rare foods which are reasonable, filling and tasty food in a crisp environment. Many multinational brands like pizza hut, kfc, Herfy, fish & Co. etc. acknowledge the market potential and put their landmarks in Bangladesh.