Digital Marketing Strategy of Evaly

Abstract

We didn't think we'd buy stuff online in our world, like 10 years ago. But the situation has lately shifted dramatically. This arose owing to the advancement of technologies as well as to a new concept, e-Commerce. Ecommerce was launched 40 years earlier in the 1970s to predict consumer demand and seek more customer loyalty. E-commerce had a whole different dimension. E-commerce was launched a few years ago in Bangladesh, and it became popular around 2013. Too many e-commerce firms have begun their journey. The bulk started off as an online store. Both local and international businesses were present. There is now a strong e-commerce environment in Bangladesh and also the government of Bangladesh is also emphasizing this sector in view of its growth. In Bangladesh, the total number of internet users is 21,439,070, which is 13.2 per cent of the total population. So here's the big potential demand for growth in e-commerce. Male customers browse online for "clothing and footwear," and female customers search for "jewelry and watches." The reduction in internet prices is driving the rise of e-commerce.