Abstract:
Amar Foods initially started its business with a selected items and gradually grab the opportunity to expand its product line to capture the market share in confectionery, grocery area. Amar Foods will go for in house production and also go with the third party supply management. Amar Foods has adopted a strategy to penetrate target market predominantly by Business-to-Customer (B2C) and Business-to-Business (B2B) model for gaining a rapid traction before getting into a full-swing competition. Amar Foods will use the direct channel initially for the existing market our Daffodil Family. Amar Food will also focus on the retail channel with huge emphasis to grab the market as much as possible. After two years Amar Foods may consider to use this channel.
