Abstract:
Customer’s relation management (CRM) is a business strategy to select and manage
the most valuable customer relationships. It defines the customer-centric business
process and provides the best customer value’s is a system that includes the strategies,
software, and web-based capabilities that help an organization maximize profit and
manage customer relationships. In 21 centuries, most of the company is focused on
customer centric business and also in textiles industries are involved using CRM
processes. In the Bangladesh market we see some of the textile’s industries. They are
menially manufacturing all kinds of yarn. Bangladesh has more than 4000 garments
and Denim companies. Yarn is a main raw material for them and they have lots of
opportunities to collect yarn from local or international markets. For that local
company uses CRM process and trying to create good customer’s relationship and
maximize profit for that now a day’s textiles market is very complicated.
