Abstract:
Corona virus has a great influence on global marketing along with customer behavior
and attitudes. Besides this the corona virus has a major impact on the lifestyle, buying
stuff, and patterns of consumption of Bangladeshi customers. Because people are so
busy these days, online purchasing is essential in the twenty-first century. In this
situation, online purchasing is the most suitable option for people. This paper relies on
predicting online shopping intentions of consumers during and after the pandemic. In
this case 1000 Bangladeshi people were surveyed using a structured questionnaire as
well as a suitable sampling technique. Consumers shop online to save time and access
a wider range of products and services, according to the thesis. When it comes to liking
and disliking things, both men and women show the similar behavior pattern; People
like home delivery & despise not being able to touch as well as feel the item. People
gather online shopping news from various online sites, especially social media, and pay
for delivery in cash for clothing, foods and accessories. The majority of consumers are
concerned with the safety of the payment system, and their level of satisfaction with
shopping online is mixed. Another outcome of the thesis is, price of the product, quality
of the product, client service, delivery system security, & security of payment system all
have a significant effect on consumer purchasing behavior both before and after the pandemic. The research will be helpful to online business owners who would like to
better understand the perspectives of their clients in order to improve consumer
engagement and stability in the coming marketplace. In the context of the corona virus
outbreak in Bangladesh, this can help practitioners develop suitable marketing policy
ideas for purchasing online. The purpose of this thesis is to look into attitudes and
behaviors of Bangladeshi customers.
